• Instagram Book Promotion Ideas
• Book Promotion Ideas for Authors

Book Promotion Ideas for Libraries

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Imagine diving into a world where every page turns into an adventure, where characters leap off the paper and into your heart. Book promo videos are the ultimate sneak peek into these literary treasures! They capture the essence of a story, giving you a taste of the thrill, the romance, or the mystery that awaits.

As I mentioned before, there are lots of reasons why video should be an essential tool in an author’s book promotion toolbox. Video generates the most online traffic and engagement, 78% of people watch online video each week, studies show people recall 6 times more info from video than text, and our brains process imagery 60,000 times faster than text. Need I say more? Humans are wired for video. So why not take advantage of that?

Instagram Book Promotion Ideas

Format: CarouselBeyond seasonal picks, share books that have inspired your writing or that you think your audience would love. This positions you as a knowledgeable resource and can foster a community of book lovers.

Format: Post and StoriesDevelop a unique hashtag related to your book or writing process. Encourage your followers to use it when they post about your book. This can help create a community around your work and make it easier to track related posts.

To create an interesting profile, you need to keep a balance. So publish brand, entertainment, and educational posts as part of your content strategy. Don’t get carried away with too many call to action statements.

Sharing stories related to your daily routine or a fun activity can make you appear more relatable to your audience. Consider bringing them into your day-to-day journey of being an author and launching a book. For example, you might share a Story of a podcast interview or a book reveal. Note that you can turn a picture or video that you’ve posted to your Story into a regular post on Instagram. To do this, save the story as a highlight and then select it to be added to your profile as a permanent post.

Posting consistently on Instagram is one of the most effective strategies to grow your following and introduce a larger number of users to your book. If you’re like many of the authors I work with, writing books isn’t your full-time job. With Instagram, like other social media platforms, the more effort you put into it, the more you can get out of it.

Consider setting time-based goals, such as 15-30 minutes a day, that you dedicate to using the platform. Another effective strategy is dedicating an hour at the beginning of each week to prepare all your posts, reels, and stories and saving them as drafts. Then, all you have to do is share the content throughout the week at your convenience. Try out different strategies until you’ve found one that works best for you! Here are some rough estimates of how frequently I suggest posting and engaging with other users on Instagram if you are looking to grow your presence on the platform:

Book Promotion Ideas for Authors

136. Offer educational resources related to your book’s theme. Your readers may want to learn more about your book’s theme or topic. Offer some additional resources to educate them further, whether they are website links, webinars, or mini workbooks.

103. Utilize social media analytics for performance insights. Your social media platforms have their own analytics, so don’t forget about them! Social media analytics can help you make smarter decisions with your book marketing posts.

47. Participate in virtual book fairs or expos. Look up virtual book fairs and events that are coming up and contact the organizations to see if you can get involved. This can be a great book marketing opportunity for you.

36. Participate in virtual summits or webinars. Look for upcoming writing or book-related webinars and participate in them. You can meet other participants, market your book, and maybe even network to host a summit of your own next time.

An example: If you’re writing a recipe book, the ideal moment is during the holidays when people are trying new recipes and cooking at home a lot. Launch your business book during the graduation season when graduates are looking for ways to earn money.